Record spend on Christmas advertising as companies try to stem Brexit losses

Suman Lodh; Monomita Nandy

Record spend on Christmas advertising as companies try to stem Brexit losses

Suman Lodh, Monomita Nandy

Research output: Contribution to specialist publication › Article

Abstract

June 2016’s seismic Brexit vote has had an impact on all sectors of the UK economy and advertising has not been immune. Yet months of weak spending and belt tightening has been blown out of the water in the last quarter of 2018. Companies have put their hands deep into their pockets and are expected to spend a record £6.4 billion on advertising.

Original language	English
Specialist publication	The Conversation
Publisher	The Conversation Trust (UK) Limited
Publication status	Published - 17 Dec 2018
Externally published	Yes

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https://theconversation.com/record-spend-on-christmas-advertising-as-companies-try-to-stem-brexit-losses-108783Licence: CC BY-ND

Cite this

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Record spend on Christmas advertising as companies try to stem Brexit losses

Abstract

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