Recruitment, fundraising and interactivity through social media

Mark Passera

Recruitment, fundraising and interactivity through social media

Mark Passera

Research output: Contribution to conference › Paper › peer-review

Abstract

Abstract Recruitment, fundraising and interactivity through social media This paper will interrogate these areas and look at the existing literature & comments in relation to how the concept of politicians as brands may require a re-think. I hope to achieve this by applying current digital marketing concepts to Obama's use of digital media (in particular WEB 2.0). This includes word of mouth, permission marketing, and online advocacy. Online we can and do act as brand ambassadors - a key aspect of Web 2.0 or social media is the process whereby the exchange of data creates networks of trust. Online we ask, question and receive data; depending on its use value this is then converted into information by us as consumers. Online advertising and PR have morphed into conversations and narratives about products, services, experiences and customer service. Brands are dead … long live brands.

Original language	English
Publication status	Published - 1 Apr 2010
Event	Sixty Years of Political Studies : Achievements and Futures - 60th Political Studies Association Annual Conference - Edinburgh, U.K. Duration: 29 Mar 2010 → 1 Apr 2010

Conference

Conference	Sixty Years of Political Studies : Achievements and Futures - 60th Political Studies Association Annual Conference
Period	29/03/10 → 1/04/10

Bibliographical note

Organising Body: Political Studies Association

Keywords

Communication, cultural and media studies

Access to Document

Passera-M-39082-AbstractOther version, 233 KBLicence: Unspecified

Cite this

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title = "Recruitment, fundraising and interactivity through social media",

abstract = "Abstract Recruitment, fundraising and interactivity through social media This paper will interrogate these areas and look at the existing literature \& comments in relation to how the concept of politicians as brands may require a re-think. I hope to achieve this by applying current digital marketing concepts to Obama's use of digital media (in particular WEB 2.0). This includes word of mouth, permission marketing, and online advocacy. Online we can and do act as brand ambassadors - a key aspect of Web 2.0 or social media is the process whereby the exchange of data creates networks of trust. Online we ask, question and receive data; depending on its use value this is then converted into information by us as consumers. Online advertising and PR have morphed into conversations and narratives about products, services, experiences and customer service. Brands are dead … long live brands.",

keywords = "Communication, cultural and media studies",

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note = "Organising Body: Political Studies Association; Sixty Years of Political Studies : Achievements and Futures - 60th Political Studies Association Annual Conference ; Conference date: 29-03-2010 Through 01-04-2010",

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PY - 2010/4/1

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N2 - Abstract Recruitment, fundraising and interactivity through social media This paper will interrogate these areas and look at the existing literature & comments in relation to how the concept of politicians as brands may require a re-think. I hope to achieve this by applying current digital marketing concepts to Obama's use of digital media (in particular WEB 2.0). This includes word of mouth, permission marketing, and online advocacy. Online we can and do act as brand ambassadors - a key aspect of Web 2.0 or social media is the process whereby the exchange of data creates networks of trust. Online we ask, question and receive data; depending on its use value this is then converted into information by us as consumers. Online advertising and PR have morphed into conversations and narratives about products, services, experiences and customer service. Brands are dead … long live brands.

AB - Abstract Recruitment, fundraising and interactivity through social media This paper will interrogate these areas and look at the existing literature & comments in relation to how the concept of politicians as brands may require a re-think. I hope to achieve this by applying current digital marketing concepts to Obama's use of digital media (in particular WEB 2.0). This includes word of mouth, permission marketing, and online advocacy. Online we can and do act as brand ambassadors - a key aspect of Web 2.0 or social media is the process whereby the exchange of data creates networks of trust. Online we ask, question and receive data; depending on its use value this is then converted into information by us as consumers. Online advertising and PR have morphed into conversations and narratives about products, services, experiences and customer service. Brands are dead … long live brands.

KW - Communication, cultural and media studies

M3 - Paper

T2 - Sixty Years of Political Studies : Achievements and Futures - 60th Political Studies Association Annual Conference

Y2 - 29 March 2010 through 1 April 2010

ER -

Recruitment, fundraising and interactivity through social media

Abstract

Conference

Bibliographical note

Keywords

Access to Document

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Cite this