Reflexive effects of negative word of mouth on brand hate

Rahul Chawdhary; Anna Ivanova; Arslan Chaudhary

Reflexive effects of negative word of mouth on brand hate

Rahul Chawdhary
, Anna Ivanova
, Arslan Chaudhary

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 4 Jul 2023
Event	Academy of Marketing Conference 2023 : From Revolution to Revolutions - Birmingham, U.K. Duration: 3 Jul 2023 → 6 Jul 2023

Conference

Conference	Academy of Marketing Conference 2023 : From Revolution to Revolutions
Period	3/07/23 → 6/07/23

Bibliographical note

Note: An abstract of this paper was published in: Kerrigan, F. (Ed.), (2023), Proceedings of Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions, pp. 187, ISBN 9781399958042

Organising Body: Academy of Marketing, University of Birmingham

Keywords

Business and management studies

Cite this

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