Reflexive effects of negative word of mouth: pilot study

Rahul Chawdhary, Anna Ivanova, Arslan Chaudhary

    Research output: Contribution to conferencePaperpeer-review

    Original languageEnglish
    Publication statusPublished - 24 May 2023
    EventEMAC Annual Conference 2023 - Odense, Denmark
    Duration: 23 May 202326 May 2023

    Conference

    ConferenceEMAC Annual Conference 2023
    Period23/05/2326/05/23

    Bibliographical note

    Organising Body: European Marketing Academy (EMAC)

    Keywords

    • Business and management studies

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