@article{81db2ca100d34a56916e6a3209e2b30c,
title = "Relationship marketing in the not-for-profit sector: an extension and application of the commitment-trust theory",
keywords = "relationship marketing, fundraising, commitment, trust, Business and management studies",
author = "Keith MacMillan and Kevin Money and Arthur Money and Steve Downing",
year = "2005",
month = jun,
doi = "10.1016/j.jbusres.2003.08.008",
language = "English",
volume = "58",
pages = "806--818",
journal = "Journal of Business Research",
issn = "0148-2963",
publisher = "Elsevier Inc.",
number = "6",
}