Relevance of fundraising charities' content-marketing objectives: perceptions of donors, fundraisers, and their consultants

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	39-63
Journal	Journal of Nonprofit and Public Sector Marketing
Volume	29
Issue number	1
Early online date	25 May 2017
DOIs	https://doi.org/10.1080/10495142.2017.1293584
Publication status	Published - 2017
Externally published	Yes

Keywords

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title = "Relevance of fundraising charities' content-marketing objectives: perceptions of donors, fundraisers, and their consultants",

keywords = "Business and management studies",

author = "Roger Bennett",

year = "2017",

doi = "10.1080/10495142.2017.1293584",

language = "English",

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pages = "39--63",

journal = "Journal of Nonprofit and Public Sector Marketing",

issn = "1049-5142",

publisher = "Routledge",

number = "1",

}

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AU - Bennett, Roger

PY - 2017

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DO - 10.1080/10495142.2017.1293584

M3 - Article

SN - 1049-5142

VL - 29

SP - 39

EP - 63

JO - Journal of Nonprofit and Public Sector Marketing

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