Research note: point-of-purchase display and brand sales

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	127-134
Journal	International Review of Retail, Distribution and Consumer Research
Volume	13
Issue number	1
DOIs	https://doi.org/10.1080/0959396032000051701
Publication status	Published - Jan 2003
Externally published	Yes

Keywords

@article{1475dd60d0c64fca97b01d1569c8d784,

title = "Research note: point-of-purchase display and brand sales",

keywords = "display, point-of-sale, synergy, Business and management studies",

author = "Robert East and Vicki Eftichiadou and Michael Williamson",

year = "2003",

month = jan,

doi = "10.1080/0959396032000051701",

language = "English",

volume = "13",

pages = "127--134",

journal = "International Review of Retail, Distribution and Consumer Research",

issn = "0959-3969",

publisher = "Routledge",

number = "1",

}

TY - JOUR

T1 - Research note

T2 - point-of-purchase display and brand sales

AU - East, Robert

AU - Eftichiadou, Vicki

AU - Williamson, Michael

PY - 2003/1

Y1 - 2003/1

KW - display

KW - point-of-sale

KW - synergy

KW - Business and management studies

U2 - 10.1080/0959396032000051701

DO - 10.1080/0959396032000051701

M3 - Article

SN - 0959-3969

VL - 13

SP - 127

EP - 134

JO - International Review of Retail, Distribution and Consumer Research

JF - International Review of Retail, Distribution and Consumer Research

IS - 1

ER -