Researching word of mouth

Robert East

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	23-26
Journal	Australasian Marketing Journal
Volume	15
Issue number	1
Publication status	Published - 2007
Externally published	Yes

Keywords

@article{b61b748549904a6f9857546397ad8c90,

title = "Researching word of mouth",

keywords = "Business and management studies",

author = "Robert East",

year = "2007",

language = "English",

volume = "15",

pages = "23--26",

journal = "Australasian Marketing Journal",

issn = "1441-3582",

publisher = "SAGE Publications Ltd",

number = "1",

}