Return to sender: exploring the consequences of WOM on the person who articulated it

Rahul Chawdhary; Francesca Dall'Olmo Riley; Wendy Lomax

Return to sender: exploring the consequences of WOM on the person who articulated it

Rahul Chawdhary
, Francesca Dall'Olmo Riley
, Wendy Lomax

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 2016
Event	45th European Marketing Academy (EMAC) Annual Conference: Marketing in the Age of Data - Oslo, Norway Duration: 24 May 2016 → 27 May 2016

Conference

Conference	45th European Marketing Academy (EMAC) Annual Conference: Marketing in the Age of Data
Period	24/05/16 → 27/05/16

Bibliographical note

Organising Body: European Marketing Academy

Keywords

Business and management studies

Cite this

@conference{819c65c1b8d34523a936aae4ac701eff,

title = "Return to sender: exploring the consequences of WOM on the person who articulated it",

keywords = "Business and management studies",

author = "Rahul Chawdhary and \{Dall'Olmo Riley\}, Francesca and Wendy Lomax",

note = "Organising Body: European Marketing Academy; 45th European Marketing Academy (EMAC) Annual Conference: Marketing in the Age of Data ; Conference date: 24-05-2016 Through 27-05-2016",

year = "2016",

language = "English",

}