Revisiting the conceptualisation of the employer brand phenomenon: the brand equity approach

Selin Kudret

Revisiting the conceptualisation of the employer brand phenomenon: the brand equity approach

Selin Kudret

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 2011
Event	7th Global Brand Conference of the Academy of Marketing (AM) Brand, Corporate Identity and Reputation SIG: Brand, Identity and Reputation: Exploring, Creating New Realities and Fresh Perspectives on Multi-Sensory Experiences - Oxford, U.K. Duration: 5 Apr 2011 → 7 Apr 2011

Conference

Conference	7th Global Brand Conference of the Academy of Marketing (AM) Brand, Corporate Identity and Reputation SIG: Brand, Identity and Reputation: Exploring, Creating New Realities and Fresh Perspectives on Multi-Sensory Experiences
Period	5/04/11 → 7/04/11

Bibliographical note

Organising Body: Academy of Marketing

Keywords

Business and management studies

Cite this

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title = "Revisiting the conceptualisation of the employer brand phenomenon: the brand equity approach",

keywords = "Business and management studies",

author = "Selin Kudret",

note = "Organising Body: Academy of Marketing; 7th Global Brand Conference of the Academy of Marketing (AM) Brand, Corporate Identity and Reputation SIG: Brand, Identity and Reputation: Exploring, Creating New Realities and Fresh Perspectives on Multi-Sensory Experiences ; Conference date: 05-04-2011 Through 07-04-2011",

year = "2011",

language = "English",

}

Kudret, S 2011, 'Revisiting the conceptualisation of the employer brand phenomenon: the brand equity approach', Paper presented at 7th Global Brand Conference of the Academy of Marketing (AM) Brand, Corporate Identity and Reputation SIG: Brand, Identity and Reputation: Exploring, Creating New Realities and Fresh Perspectives on Multi-Sensory Experiences, 5/04/11 - 7/04/11.

Revisiting the conceptualisation of the employer brand phenomenon: the brand equity approach. / Kudret, Selin.
2011. Paper presented at 7th Global Brand Conference of the Academy of Marketing (AM) Brand, Corporate Identity and Reputation SIG: Brand, Identity and Reputation: Exploring, Creating New Realities and Fresh Perspectives on Multi-Sensory Experiences.

Research output: Contribution to conference › Paper › peer-review

TY - CONF

T1 - Revisiting the conceptualisation of the employer brand phenomenon

T2 - 7th Global Brand Conference of the Academy of Marketing (AM) Brand, Corporate Identity and Reputation SIG: Brand, Identity and Reputation: Exploring, Creating New Realities and Fresh Perspectives on Multi-Sensory Experiences

AU - Kudret, Selin

N1 - Organising Body: Academy of Marketing

PY - 2011

Y1 - 2011

KW - Business and management studies

M3 - Paper

Y2 - 5 April 2011 through 7 April 2011

ER -