@conference{515de729619d4bb18afd62152d0b5614,
title = "Revisiting the extrinsic-intrinsic conundrum: which reward helps to improve frontline employee performance?",
keywords = "Business and management studies",
author = "Neeru Malhotra and Avinandan Mukherjee and Gilliland, \{David I.\}",
note = "Organising Body: American Marketing Association; AMA Summer Educator's Conference 2010 : enhancing knowledge development in marketing ; Conference date: 13-08-2010 Through 16-08-2010",
year = "2010",
month = aug,
language = "English",
}