Revolutionising digital provision within the arts and cultural sectors

Rita Kottasz; Gretchen Larsen

Revolutionising digital provision within the arts and cultural sectors

Research output: Contribution to conference › Paper › peer-review

Abstract

We examine the extent of digital transformation within the UK arts and cultural sector since the start of the pandemic. Drawing on the literatures of digital transformation, digital readiness, and digital customer orientation, we present the first phase of our research: a literature review and a netnographic analysis of arts and cultural websites that maps the scale and extent of digital provision by region within the sector.

Original language	English
Publication status	Published - 5 Jul 2023
Event	Academy of Marketing Conference 2023 : From Revolution to Revolutions - Birmingham, U.K. Duration: 3 Jul 2023 → 6 Jul 2023

Conference

Conference	Academy of Marketing Conference 2023 : From Revolution to Revolutions
Period	3/07/23 → 6/07/23

Bibliographical note

Organising Body: Academy of Marketing

Keywords

Business and management studies

Cite this

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author = "Rita Kottasz and Gretchen Larsen",

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AU - Larsen, Gretchen

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N2 - We examine the extent of digital transformation within the UK arts and cultural sector since the start of the pandemic. Drawing on the literatures of digital transformation, digital readiness, and digital customer orientation, we present the first phase of our research: a literature review and a netnographic analysis of arts and cultural websites that maps the scale and extent of digital provision by region within the sector.

AB - We examine the extent of digital transformation within the UK arts and cultural sector since the start of the pandemic. Drawing on the literatures of digital transformation, digital readiness, and digital customer orientation, we present the first phase of our research: a literature review and a netnographic analysis of arts and cultural websites that maps the scale and extent of digital provision by region within the sector.

KW - Business and management studies

M3 - Paper

T2 - Academy of Marketing Conference 2023 : From Revolution to Revolutions

Y2 - 3 July 2023 through 6 July 2023

ER -

Revolutionising digital provision within the arts and cultural sectors

Abstract

Conference

Bibliographical note

Keywords

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Cite this