Role of bank reputation and size in usage of internet banking services in India: a multi-level modelling framework

Sunil Sahadev; Neeru Malhotra; Keyoor Purani

Role of bank reputation and size in usage of internet banking services in India: a multi-level modelling framework

Sunil Sahadev, Neeru Malhotra, Keyoor Purani

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 6 Jul 2017
Event	Academy of Marketing Conference 2017 :Freedom Through Marketing : looking back going forward - Hull, U.K. Duration: 3 Jul 2017 → 6 Jul 2017

Conference

Conference	Academy of Marketing Conference 2017 :Freedom Through Marketing : looking back going forward
Period	3/07/17 → 6/07/17

Bibliographical note

Organising Body: Academy of Marketing

Keywords

Business and management studies

Cite this

@conference{90e52380708b4458aa9478c3a01c6e55,

title = "Role of bank reputation and size in usage of internet banking services in India: a multi-level modelling framework",

keywords = "Business and management studies",

author = "Sunil Sahadev and Neeru Malhotra and Keyoor Purani",

note = "Organising Body: Academy of Marketing; Academy of Marketing Conference 2017 :Freedom Through Marketing : looking back going forward ; Conference date: 03-07-2017 Through 06-07-2017",

year = "2017",

month = jul,

day = "6",

language = "English",

}

TY - CONF

T1 - Role of bank reputation and size in usage of internet banking services in India

T2 - Academy of Marketing Conference 2017 :Freedom Through Marketing : looking back going forward

AU - Sahadev, Sunil

AU - Malhotra, Neeru

AU - Purani, Keyoor

N1 - Organising Body: Academy of Marketing

PY - 2017/7/6

Y1 - 2017/7/6

KW - Business and management studies

M3 - Paper

Y2 - 3 July 2017 through 6 July 2017

ER -