SCHEMA: information on marketing and customer engagement performance : reality versus dreams

Merlin Stone; Neil Woodcock; Yuksel Ekinci; Eleni Aravopoulou; Brett David Parnell

doi:10.1108/BL-02-2019-0065

SCHEMA: information on marketing and customer engagement performance : reality versus dreams

Merlin Stone, Neil Woodcock, Yuksel Ekinci, Eleni Aravopoulou, Brett David Parnell

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	98-116
Journal	The Bottom Line
Volume	32
Issue number	1
Early online date	19 Mar 2019
DOIs	https://doi.org/10.1108/BL-02-2019-0065
Publication status	Published - 2019

Keywords

Business and management studies

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10.1108/BL-02-2019-0065

https://doi.org/10.1108/BL-02-2019-0065

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title = "SCHEMA: information on marketing and customer engagement performance : reality versus dreams",

keywords = "Business and management studies",

author = "Merlin Stone and Neil Woodcock and Yuksel Ekinci and Eleni Aravopoulou and Parnell, \{Brett David\}",

year = "2019",

doi = "10.1108/BL-02-2019-0065",

language = "English",

volume = "32",

pages = "98--116",

journal = "The Bottom Line",

issn = "0888-045X",

publisher = "Emerald",

number = "1",

}

TY - JOUR

T1 - SCHEMA

T2 - information on marketing and customer engagement performance : reality versus dreams

AU - Stone, Merlin

AU - Woodcock, Neil

AU - Ekinci, Yuksel

AU - Aravopoulou, Eleni

AU - Parnell, Brett David

PY - 2019

Y1 - 2019

KW - Business and management studies

UR - https://research.stmarys.ac.uk/id/eprint/2929/

U2 - 10.1108/BL-02-2019-0065

DO - 10.1108/BL-02-2019-0065

M3 - Article

SN - 0888-045X

VL - 32

SP - 98

EP - 116

JO - The Bottom Line

JF - The Bottom Line

IS - 1

ER -

SCHEMA: information on marketing and customer engagement performance : reality versus dreams

Keywords

Access to Document

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