@article{f172dade661d4c8cabb349cd7d279bcf,
title = "SCHEMA: information on marketing and customer engagement performance : reality versus dreams",
keywords = "Business and management studies",
author = "Merlin Stone and Neil Woodcock and Yuksel Ekinci and Eleni Aravopoulou and Parnell, \{Brett David\}",
year = "2019",
doi = "10.1108/BL-02-2019-0065",
language = "English",
volume = "32",
pages = "98--116",
journal = "The Bottom Line",
issn = "0888-045X",
publisher = "Emerald Group Publishing Ltd.",
number = "1",
}