Segmenting for arts marketing: the mistake of adopting useless criteria

Rita Kottasz; Stefano Prestini

doi:10.4324/9781003022459

Segmenting for arts marketing: the mistake of adopting useless criteria

Rita Kottasz, Stefano Prestini

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Managing the cultural business
Subtitle of host publication	avoiding mistakes, finding success
Editors	Michela Addis, Andrea Rurale
Place of Publication	Abingdon, U.K.
Publisher	Routledge
Pages	244-280
ISBN (Print)	9780367821319
DOIs	https://doi.org/10.4324/9781003022459
Publication status	Published - 2020

Publication series

Name	Discovering the Creative Industries
Publisher	Routledge

Keywords

Business and management studies

Access to Document

10.4324/9781003022459

https://doi.org/10.4324/9781003022459

Cite this

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title = "Segmenting for arts marketing: the mistake of adopting useless criteria",

keywords = "Business and management studies",

author = "Rita Kottasz and Stefano Prestini",

year = "2020",

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isbn = "9780367821319",

series = "Discovering the Creative Industries",

publisher = "Routledge",

pages = "244--280",

editor = "Michela Addis and Andrea Rurale",

booktitle = "Managing the cultural business",

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Segmenting for arts marketing: the mistake of adopting useless criteria. / Kottasz, Rita; Prestini, Stefano.
Managing the cultural business: avoiding mistakes, finding success. ed. / Michela Addis; Andrea Rurale. Abingdon, U.K.: Routledge, 2020. p. 244-280 (Discovering the Creative Industries).

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

TY - CHAP

T1 - Segmenting for arts marketing

T2 - the mistake of adopting useless criteria

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AU - Prestini, Stefano

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T3 - Discovering the Creative Industries

SP - 244

EP - 280

BT - Managing the cultural business

A2 - Addis, Michela

A2 - Rurale, Andrea

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CY - Abingdon, U.K.

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