Shaping up word of mouth marketing strategy: the case of an independent health club

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	119-133
Journal	Journal of Research in Marketing & Entrepreneurship
Volume	4
Issue number	2
DOIs	https://doi.org/10.1108/14715200280001468
Publication status	Published - 2002

Keywords

@article{355ea99f542a4a33859a7887b8757ca1,

title = "Shaping up word of mouth marketing strategy: the case of an independent health club",

keywords = "Business and management studies",

author = "David Stokes and \{Ali Syed\}, Sameera and Wendy Lomax",

year = "2002",

doi = "10.1108/14715200280001468",

language = "English",

volume = "4",

pages = "119--133",

journal = "Journal of Research in Marketing \& Entrepreneurship",

issn = "1471-521X",

publisher = "Emerald Group Publishing Ltd.",

number = "2",

}

TY - JOUR

T1 - Shaping up word of mouth marketing strategy

T2 - the case of an independent health club

AU - Stokes, David

AU - Ali Syed, Sameera

AU - Lomax, Wendy

PY - 2002

Y1 - 2002

KW - Business and management studies

U2 - 10.1108/14715200280001468

DO - 10.1108/14715200280001468

M3 - Article

SN - 1471-521X

VL - 4

SP - 119

EP - 133

JO - Journal of Research in Marketing & Entrepreneurship

JF - Journal of Research in Marketing & Entrepreneurship

IS - 2

ER -