Single-channel or multi-channel? U.K. grocery shoppers purchase behaviour, motivations and perceptions

  • Helen Robinson
  • , Jaywant Singh
  • , Francesca Dall'Olmo Riley
  • , Chris Hand
  • , Patricia Harris
  • , Debra Riley

    Research output: Contribution to conferencePaperpeer-review

    Original languageEnglish
    Publication statusPublished - Jul 2016
    EventAcademy of Marketing (AM) Conference 2016: Radical Marketing - Newcastle, U.K.
    Duration: 4 Jul 20167 Jul 2016

    Conference

    ConferenceAcademy of Marketing (AM) Conference 2016: Radical Marketing
    Period4/07/167/07/16

    Bibliographical note

    Organising Body: Academy of Marketing

    Keywords

    • Business and management studies

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