Social amplification: a mechanism in the spread of brand usage

Robert East; Mark D. Uncles; Jenni Romaniuk; Wendy Lomax

doi:10.1016/j.ausmj.2016.12.002

Social amplification: a mechanism in the spread of brand usage

Robert East
, Mark D. Uncles
, Jenni Romaniuk
, Wendy Lomax

Research output: Contribution to journal › Article › peer-review

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Original language	English
Pages (from-to)	20-25
Journal	Australasian Marketing Journal
Volume	25
Issue number	1
Early online date	21 Dec 2016
DOIs	https://doi.org/10.1016/j.ausmj.2016.12.002
Publication status	Published - 28 Feb 2017

Keywords

Business and management studies

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10.1016/j.ausmj.2016.12.002

East-R-36818-AAMAccepted author manuscript, 221 KBLicence: CC BY-NC-ND

http://dx.doi.org/10.1016/j.ausmj.2016.12.002

Cite this

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title = "Social amplification: a mechanism in the spread of brand usage",

keywords = "Business and management studies",

author = "Robert East and Uncles, \{Mark D.\} and Jenni Romaniuk and Wendy Lomax",

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T1 - Social amplification

T2 - a mechanism in the spread of brand usage

AU - East, Robert

AU - Uncles, Mark D.

AU - Romaniuk, Jenni

AU - Lomax, Wendy

PY - 2017/2/28

Y1 - 2017/2/28

KW - Business and management studies

UR - http://www.journals.elsevier.com/australasian-marketing-journal/

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DO - 10.1016/j.ausmj.2016.12.002

M3 - Article

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VL - 25

SP - 20

EP - 25

JO - Australasian Marketing Journal

JF - Australasian Marketing Journal

IS - 1

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Social amplification: a mechanism in the spread of brand usage

Keywords

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