Social normalisation and consumer behaviour: using marketing to make green normal

Research output: Working paper

11 Downloads (Pure)

Original language	English
Place of Publication	Kingston upon Thames, U.K.
Publisher	Kingston Business School, Kingston University
Number of pages	19
ISBN (Print)	9.78E+12
Publication status	Published - Dec 2011
Externally published	Yes

Note: Kingston Business School Working Paper No. 8

Keywords

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