Step-down vertical brand extensions of luxury and prestige car brands: exploratory results

Francesca Dall'Olmo Riley; Jose M. Pina; Rafael Bravo

Step-down vertical brand extensions of luxury and prestige car brands: exploratory results

Francesca Dall'Olmo Riley, Jose M. Pina, Rafael Bravo

Research output: Contribution to conference › Paper › peer-review

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Original language	English
Publication status	Published - 10 May 2011
Event	The 2nd Annual Faculty of Business and Law Conference: Emerging Issues in Business and Law - Kingston upon Thames, U.K. Duration: 10 May 2011 → 10 May 2011

Conference

Conference	The 2nd Annual Faculty of Business and Law Conference: Emerging Issues in Business and Law
Period	10/05/11 → 10/05/11

Bibliographical note

Organising Body: Faculty of Business and Law: Kingston University

Keywords

Business and management studies

Access to Document

Riley-F-D-19799Other version, 167 KBLicence: Unspecified

Cite this

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