Storytelling workshops: a tool for breakthrough product innovation

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	26-29
Journal	The European Business Review
Early online date	18 Sept 2018
Publication status	Published - 30 Sept 2018

Keywords

@article{21fdfad0d3ca43179ba004a4a188b6ee,

title = "Storytelling workshops: a tool for breakthrough product innovation",

keywords = "Business and management studies",

author = "Evy Sakellariou and Keith Goffin and Agnes Mariakaki",

year = "2018",

month = sep,

day = "30",

language = "English",

pages = "26--29",

journal = "The European Business Review",

issn = "1754-5501",

publisher = "The European Business Review",

}