Strategic brand alliances: research advances and practical applications

Jaywant Singh; La Toya Quamina; Stavros P. Kalafatis

Strategic brand alliances: research advances and practical applications

Jaywant Singh, La Toya Quamina, Stavros P. Kalafatis

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	The Routledge companion to contemporary brand management
Editors	Francesca Dall'Olmo Riley, Jaywant Singh, Charles Blankson
Place of Publication	Abingdon, U.K.
Publisher	Routledge
Pages	120-135
ISBN (Print)	9780415747905
Publication status	Published - Jul 2016

Keywords

Business and management studies

Access to Document

https://www.routledge.com/products/9780415747905

Cite this

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title = "Strategic brand alliances: research advances and practical applications",

keywords = "Business and management studies",

author = "Jaywant Singh and Quamina, \{La Toya\} and Kalafatis, \{Stavros P.\}",

year = "2016",

month = jul,

language = "English",

isbn = "9780415747905",

pages = "120--135",

editor = "\{Dall'Olmo Riley\}, Francesca and Jaywant Singh and Charles Blankson",

booktitle = "The Routledge companion to contemporary brand management",

publisher = "Routledge",

address = "United Kingdom",

}

Strategic brand alliances: research advances and practical applications. / Singh, Jaywant; Quamina, La Toya; Kalafatis, Stavros P.
The Routledge companion to contemporary brand management. ed. / Francesca Dall'Olmo Riley; Jaywant Singh; Charles Blankson. Abingdon, U.K.: Routledge, 2016. p. 120-135.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

TY - CHAP

T1 - Strategic brand alliances

T2 - research advances and practical applications

AU - Singh, Jaywant

AU - Quamina, La Toya

AU - Kalafatis, Stavros P.

PY - 2016/7

Y1 - 2016/7

KW - Business and management studies

M3 - Chapter

SN - 9780415747905

SP - 120

EP - 135

BT - The Routledge companion to contemporary brand management

A2 - Dall'Olmo Riley, Francesca

A2 - Singh, Jaywant

A2 - Blankson, Charles

PB - Routledge

CY - Abingdon, U.K.

ER -