Strengthening the position of existing offering through decoys

Marvyn Boatswain; Stavros Kalafatis

Strengthening the position of existing offering through decoys

Marvyn Boatswain
, Stavros Kalafatis

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - Jul 2016
Event	2016 Academy of Marketing Science (AMS) World Marketing Congress: Marketing at the Confluence between Entertainment and Analytics - Paris, France Duration: 19 Jul 2016 → 23 Jul 2016

Conference

Conference	2016 Academy of Marketing Science (AMS) World Marketing Congress: Marketing at the Confluence between Entertainment and Analytics
Period	19/07/16 → 23/07/16

Bibliographical note

Organising Body: Academy of Marketing Science

Keywords

Business and management studies

Cite this

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title = "Strengthening the position of existing offering through decoys",

keywords = "Business and management studies",

author = "Marvyn Boatswain and Stavros Kalafatis",

note = "Organising Body: Academy of Marketing Science; 2016 Academy of Marketing Science (AMS) World Marketing Congress: Marketing at the Confluence between Entertainment and Analytics ; Conference date: 19-07-2016 Through 23-07-2016",

year = "2016",

month = jul,

language = "English",

}

TY - CONF

T1 - Strengthening the position of existing offering through decoys

AU - Boatswain, Marvyn

AU - Kalafatis, Stavros

N1 - Organising Body: Academy of Marketing Science

PY - 2016/7

Y1 - 2016/7

KW - Business and management studies

M3 - Paper

T2 - 2016 Academy of Marketing Science (AMS) World Marketing Congress: Marketing at the Confluence between Entertainment and Analytics

Y2 - 19 July 2016 through 23 July 2016

ER -