Success drivers of coÔÇÉbranding: a metaÔÇÉanalysis

Ceyda Paydas Turan

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	911-936
Journal	International Journal of Consumer Studies
Volume	45
Issue number	4
Early online date	26 Mar 2021
DOIs	https://doi.org/10.1111/ijcs.12682
Publication status	Published - 31 Jul 2021

Keywords

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title = "Success drivers of co{\^O}{\c C}{\'E}branding: a meta{\^O}{\c C}{\'E}analysis",

keywords = "Business and management studies",

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T2 - a metaÔÇÉanalysis

AU - Paydas Turan, Ceyda

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