Success drivers of coÔÇÉbranding: a metaÔÇÉanalysis

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Original language	English
Pages (from-to)	911-936
Journal	International Journal of Consumer Studies
Volume	45
Issue number	4
Early online date	26 Mar 2021
DOIs	https://doi.org/10.1111/ijcs.12682
Publication status	Published - 31 Jul 2021

Keywords

@article{4e0c3c9225f44b0bb67c12742db56edd,

title = "Success drivers of co{\^O}{\c C}{\'E}branding: a meta{\^O}{\c C}{\'E}analysis",

keywords = "Business and management studies",

author = "\{Paydas Turan\}, Ceyda",

year = "2021",

month = jul,

day = "31",

doi = "10.1111/ijcs.12682",

language = "English",

volume = "45",

pages = "911--936",

journal = "International Journal of Consumer Studies",

issn = "1470-6423",

publisher = "Wiley-Blackwell Publishing Ltd",

number = "4",

}

TY - JOUR

T1 - Success drivers of coÔÇÉbranding

T2 - a metaÔÇÉanalysis

AU - Paydas Turan, Ceyda

PY - 2021/7/31

Y1 - 2021/7/31

KW - Business and management studies

U2 - 10.1111/ijcs.12682

DO - 10.1111/ijcs.12682

M3 - Article

SN - 1470-6423

VL - 45

SP - 911

EP - 936

JO - International Journal of Consumer Studies

JF - International Journal of Consumer Studies

IS - 4

ER -