Tackling global challenges through cause-related marketing: how brands should promote their support to social causes

Benedetta Crisafulli; Jaywant Singh; La Toya Quamina

Tackling global challenges through cause-related marketing: how brands should promote their support to social causes

Benedetta Crisafulli
, Jaywant Singh
, La Toya Quamina

Research output: Contribution to journal › Article › peer-review

Original language	English
Journal	Admap
Publication status	Published - 1 Apr 2019

Keywords

Business and management studies

Cite this

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title = "Tackling global challenges through cause-related marketing: how brands should promote their support to social causes",

keywords = "Business and management studies",

author = "Benedetta Crisafulli and Jaywant Singh and Quamina, \{La Toya\}",

year = "2019",

month = apr,

day = "1",

language = "English",

journal = "Admap",

issn = "0001-8295",

publisher = "World Advertising Research Center Ltd.",

}

TY - JOUR

T1 - Tackling global challenges through cause-related marketing

T2 - how brands should promote their support to social causes

AU - Crisafulli, Benedetta

AU - Singh, Jaywant

AU - Quamina, La Toya

PY - 2019/4/1

Y1 - 2019/4/1

KW - Business and management studies

UR - https://www.warc.com/content/article/admap/tackling_global_challenges_through_causerelated_marketing_how_brands_should_promote_their_support_to_social_causes/125868

M3 - Article

SN - 0001-8295

JO - Admap

JF - Admap

ER -

Tackling global challenges through cause-related marketing: how brands should promote their support to social causes

Keywords

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Cite this