Taking control of word-of-mouth marketing: the case of an entrepreneurial hotelier

  • Wendy Lomax
  • , David Stokes

    Research output: Book/ReportOther long-form outputpeer-review

    Original languageEnglish
    Place of PublicationKingston upon Thames, U.K.
    PublisherKingston Business School, Kingston University
    Number of pages18
    ISBN (Print)1872058086
    Publication statusPublished - Jan 2001

    Bibliographical note

    Note: Kingston Business School Occasional Paper No. 44

    Keywords

    • Business and management studies

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