Taking control of word-of-mouth marketing: the case of an entrepreneurial hotelier

Research output: Book/Report › Other long-form output › peer-review

Original language	English
Place of Publication	Kingston upon Thames, U.K.
Publisher	Kingston Business School, Kingston University
Number of pages	18
ISBN (Print)	1872058086
Publication status	Published - Jan 2001

Note: Kingston Business School Occasional Paper No. 44

Keywords

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title = "Taking control of word-of-mouth marketing: the case of an entrepreneurial hotelier",

keywords = "Business and management studies",

author = "Wendy Lomax and David Stokes",

note = "Note: Kingston Business School Occasional Paper No. 44",

year = "2001",

month = jan,

language = "English",

isbn = "1872058086",

publisher = "Kingston Business School, Kingston University",

}

TY - BOOK

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T2 - the case of an entrepreneurial hotelier

AU - Lomax, Wendy

AU - Stokes, David

N1 - Note: Kingston Business School Occasional Paper No. 44

PY - 2001/1

Y1 - 2001/1

KW - Business and management studies

M3 - Other long-form output

SN - 1872058086

BT - Taking control of word-of-mouth marketing

PB - Kingston Business School, Kingston University

CY - Kingston upon Thames, U.K.

ER -