@article{c5aa3227573e40eca57bcae122d133bc,
title = "Taking control of word of mouth marketing: the case of an entrepreneurial hotelier",
keywords = "Business and management studies, customer satisfaction, entrepreneurialism, marketing, small- to medium-sized enterprises, tourism",
author = "David Stokes and Wendy Lomax",
year = "2002",
month = dec,
doi = "10.1108/14626000210450531",
language = "English",
volume = "9",
pages = "349--357",
journal = "Journal of Small Business and Enterprise Development",
issn = "1462-6004",
publisher = "Emerald Group Publishing Ltd.",
number = "4",
}