| Original language | English |
|---|---|
| Pages (from-to) | 262-266 |
| Journal | Australasian Marketing Journal (AMJ) |
| Volume | 24 |
| Issue number | 4 |
| Early online date | 13 Oct 2016 |
| DOIs | |
| Publication status | Published - 30 Nov 2016 |
Keywords
- Business and management studies
Wendy Lomax, Robert East
Research output: Contribution to journal › Article › peer-review
| Original language | English |
|---|---|
| Pages (from-to) | 262-266 |
| Journal | Australasian Marketing Journal (AMJ) |
| Volume | 24 |
| Issue number | 4 |
| Early online date | 13 Oct 2016 |
| DOIs | |
| Publication status | Published - 30 Nov 2016 |