Technology readiness of B2B firms and AI-based customer relationship management capability for enhancing social sustainability performance

Muhammad Sabbir Rahman, Surajit Bag, Shivam Gupta, Uthayasankar Sivarajah

Research output: Contribution to journal › Article › peer-review

Original language	English
Article number	113525
Journal	Journal of Business Research
Volume	156
Early online date	28 Feb 2023
DOIs	https://doi.org/10.1016/j.jbusres.2022.113525
Publication status	Published - 28 Feb 2023

Keywords

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title = "Technology readiness of B2B firms and AI-based customer relationship management capability for enhancing social sustainability performance",

keywords = "Business and management studies",

author = "Rahman, \{Muhammad Sabbir\} and Surajit Bag and Shivam Gupta and Uthayasankar Sivarajah",

year = "2023",

month = feb,

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doi = "10.1016/j.jbusres.2022.113525",

language = "English",

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journal = "Journal of Business Research",

issn = "0148-2963",

publisher = "Elsevier Inc.",

}

TY - JOUR

T1 - Technology readiness of B2B firms and AI-based customer relationship management capability for enhancing social sustainability performance

AU - Rahman, Muhammad Sabbir

AU - Bag, Surajit

AU - Gupta, Shivam

AU - Sivarajah, Uthayasankar

PY - 2023/2/28

Y1 - 2023/2/28

KW - Business and management studies

U2 - 10.1016/j.jbusres.2022.113525

DO - 10.1016/j.jbusres.2022.113525

M3 - Article

SN - 0148-2963

VL - 156

JO - Journal of Business Research

JF - Journal of Business Research

M1 - 113525

ER -