Technology readiness of B2B firms and AI-based customer relationship management capability for enhancing social sustainability performance

Muhammad Sabbir Rahman, Surajit Bag, Shivam Gupta, Uthayasankar Sivarajah

    Research output: Contribution to journalArticlepeer-review

    Original languageEnglish
    Article number113525
    JournalJournal of Business Research
    Volume156
    Early online date28 Feb 2023
    DOIs
    Publication statusPublished - 28 Feb 2023

    Keywords

    • Business and management studies

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