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"Telling tales": stories, metaphors and tacit knowledge at the fuzzy front-end of NPD

    Research output: Contribution to journalArticlepeer-review

    3 Downloads (Pure)
    Original languageEnglish
    Pages (from-to)353-369
    JournalCreativity and Innovation Management
    Volume26
    Issue number4
    Early online date22 Nov 2017
    DOIs
    Publication statusPublished - 31 Dec 2017

    Bibliographical note

    Impact: CIM Special Issue Impact Factor 1,423
    The outcomes of this research have informed teaching at the WWF executive training (May 2017), GROUPAMA INSURANCE executive training (July 2017); ALBA Graduate School module delivery (February 2018);

    Keywords

    • Business and management studies

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