Text message advertising: dramatic effect on purchase intentions

Research output: Contribution to conference › Paper › peer-review

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Original language	English
Publication status	Published - Jul 2004
Externally published	Yes
Event	Academy of Marketing Conference - Cheltenham, United Kingdom Duration: 6 Jul 2004 → 9 Jul 2004

Conference	Academy of Marketing Conference
Period	6/07/04 → 9/07/04

Keywords

@conference{506c4b879b27425f909937811c284d2b,

title = "Text message advertising: dramatic effect on purchase intentions",

keywords = "Business and management studies, SMS, branding, direct marketing, mobile phone, text message advertising",

author = "Ruth Rettie and Ursula Grandcolas and Bethan Deakins",

year = "2004",

month = jul,

language = "English",

note = "Academy of Marketing Conference ; Conference date: 06-07-2004 Through 09-07-2004",

}