@article{7ce8c746d0494dadacd4e435d03e3692,
title = "Text message advertising: response rates and branding effects",
keywords = "Business and management studies",
author = "Ruth Rettie and Ursula Grandcolas and Bethan Deakins",
note = "Note: The full-text provided is a post-peer-review, pre-copyedit version of an article published in Journal of Targeting, Measurement and Analysis for Marketing. The definitive publisher-authenticated version Journal of Targeting, Measurement and Analysis for Marketing (2005) 13, 304-312, is available online at: http://dx.doi.org/10.1057/palgrave.jt.5740158",
year = "2005",
month = jul,
doi = "10.1057/palgrave.jt.5740158",
language = "English",
volume = "13",
pages = "304--312",
journal = "Journal of Targeting, Measurement and Analysis for Marketing",
issn = "0967-3237",
publisher = "Palgrave Macmillan Ltd",
number = "4",
}