The antecedents and effects of information technology usage on trade show performance

Jaywant Singh; Paurav Shukla; Charles Blankson

The antecedents and effects of information technology usage on trade show performance

Jaywant Singh
, Paurav Shukla
, Charles Blankson

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - Jun 2014
Event	43rd European Marketing Academy (EMAC) Annual Conference: Paradigm Shifts & Interactions - Valencia, Spain Duration: 3 Jun 2014 → 6 Jun 2014

Conference

Conference	43rd European Marketing Academy (EMAC) Annual Conference: Paradigm Shifts & Interactions
Period	3/06/14 → 6/06/14

Bibliographical note

Organising Body: European Marketing Academy

Keywords

Business and management studies

Cite this

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title = "The antecedents and effects of information technology usage on trade show performance",

keywords = "Business and management studies",

author = "Jaywant Singh and Paurav Shukla and Charles Blankson",

note = "Organising Body: European Marketing Academy; 43rd European Marketing Academy (EMAC) Annual Conference: Paradigm Shifts \& Interactions ; Conference date: 03-06-2014 Through 06-06-2014",

year = "2014",

month = jun,

language = "English",

}

TY - CONF

T1 - The antecedents and effects of information technology usage on trade show performance

AU - Singh, Jaywant

AU - Shukla, Paurav

AU - Blankson, Charles

N1 - Organising Body: European Marketing Academy

PY - 2014/6

Y1 - 2014/6

KW - Business and management studies

M3 - Paper

T2 - 43rd European Marketing Academy (EMAC) Annual Conference: Paradigm Shifts & Interactions

Y2 - 3 June 2014 through 6 June 2014

ER -