The applicability of interactional, relational networked theories proposed by the IMP Group in evaluating the development of social media strategies in the U.S pet care industry

Adam Raman; Nichole Jessica-Smith

The applicability of interactional, relational networked theories proposed by the IMP Group in evaluating the development of social media strategies in the U.S pet care industry

Adam Raman
, Nichole Jessica-Smith

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 2014
Event	30th Annual Industrial Marketing and Purchasing Group (IMP) Conference - Bordeaux, France Duration: 1 Sept 2014 → 6 Sept 2014

Conference

Conference	30th Annual Industrial Marketing and Purchasing Group (IMP) Conference
Period	1/09/14 → 6/09/14

Bibliographical note

Organising Body: Industrial Marketing and Purchasing Group (IMP)

Keywords

Business and management studies

Cite this

@conference{5f6f8740595440e1a6bb4af0209f96a3,

title = "The applicability of interactional, relational networked theories proposed by the IMP Group in evaluating the development of social media strategies in the U.S pet care industry",

keywords = "Business and management studies",

author = "Adam Raman and Nichole Jessica-Smith",

note = "Organising Body: Industrial Marketing and Purchasing Group (IMP); 30th Annual Industrial Marketing and Purchasing Group (IMP) Conference ; Conference date: 01-09-2014 Through 06-09-2014",

year = "2014",

language = "English",

}

The applicability of interactional, relational networked theories proposed by the IMP Group in evaluating the development of social media strategies in the U.S pet care industry. / Raman, Adam; Jessica-Smith, Nichole.
2014. Paper presented at 30th Annual Industrial Marketing and Purchasing Group (IMP) Conference.

Research output: Contribution to conference › Paper › peer-review

TY - CONF

T1 - The applicability of interactional, relational networked theories proposed by the IMP Group in evaluating the development of social media strategies in the U.S pet care industry

AU - Raman, Adam

AU - Jessica-Smith, Nichole

N1 - Organising Body: Industrial Marketing and Purchasing Group (IMP)

PY - 2014

Y1 - 2014

KW - Business and management studies

M3 - Paper

T2 - 30th Annual Industrial Marketing and Purchasing Group (IMP) Conference

Y2 - 1 September 2014 through 6 September 2014

ER -