The applicability of interactional, relational networked theories proposed by the IMP Group in evaluating the development of social media strategies in the U.S pet care industry

Adam Raman; Nichole Jessica-Smith

The applicability of interactional, relational networked theories proposed by the IMP Group in evaluating the development of social media strategies in the U.S pet care industry

Adam Raman, Nichole Jessica-Smith

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 2014
Event	30th Annual Industrial Marketing and Purchasing Group (IMP) Conference - Bordeaux, France Duration: 1 Sept 2014 → 6 Sept 2014

Conference

Conference	30th Annual Industrial Marketing and Purchasing Group (IMP) Conference
Period	1/09/14 → 6/09/14

Bibliographical note

Organising Body: Industrial Marketing and Purchasing Group (IMP)

Keywords

Business and management studies

Cite this

@conference{5f6f8740595440e1a6bb4af0209f96a3,

title = "The applicability of interactional, relational networked theories proposed by the IMP Group in evaluating the development of social media strategies in the U.S pet care industry",

keywords = "Business and management studies",

author = "Adam Raman and Nichole Jessica-Smith",

note = "Organising Body: Industrial Marketing and Purchasing Group (IMP); 30th Annual Industrial Marketing and Purchasing Group (IMP) Conference ; Conference date: 01-09-2014 Through 06-09-2014",

year = "2014",

language = "English",

}

The applicability of interactional, relational networked theories proposed by the IMP Group in evaluating the development of social media strategies in the U.S pet care industry. / Raman, Adam; Jessica-Smith, Nichole.
2014. Paper presented at 30th Annual Industrial Marketing and Purchasing Group (IMP) Conference.

Research output: Contribution to conference › Paper › peer-review

TY - CONF

T1 - The applicability of interactional, relational networked theories proposed by the IMP Group in evaluating the development of social media strategies in the U.S pet care industry

AU - Raman, Adam

AU - Jessica-Smith, Nichole

N1 - Organising Body: Industrial Marketing and Purchasing Group (IMP)

PY - 2014

Y1 - 2014

KW - Business and management studies

M3 - Paper

T2 - 30th Annual Industrial Marketing and Purchasing Group (IMP) Conference

Y2 - 1 September 2014 through 6 September 2014

ER -