The architecture of marketing leadership: how different structures of marketing presence in the top management team drive new product performance

Hamed Mehrabi; Yongjian (Ken) Chen; Chatura Ranaweera

doi:10.1108/MIP-10-2023-0582

The architecture of marketing leadership: how different structures of marketing presence in the top management team drive new product performance

Hamed Mehrabi
, Yongjian (Ken) Chen
, Chatura Ranaweera

Research output: Contribution to journal › Article › peer-review

Original language	English
Journal	Marketing Intelligence and Planning
Early online date	29 Jul 2024
DOIs	https://doi.org/10.1108/MIP-10-2023-0582
Publication status	E-pub ahead of print - 29 Jul 2024

Keywords

Business and management studies

Access to Document

10.1108/MIP-10-2023-0582

https://doi.org/10.1108/MIP-10-2023-0582

Cite this

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title = "The architecture of marketing leadership: how different structures of marketing presence in the top management team drive new product performance",

keywords = "Business and management studies",

author = "Hamed Mehrabi and Chen, \{Yongjian (Ken)\} and Chatura Ranaweera",

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language = "English",

journal = "Marketing Intelligence and Planning",

issn = "0263-4503",

publisher = "Emerald Group Publishing Ltd.",

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AU - Mehrabi, Hamed

AU - Chen, Yongjian (Ken)

AU - Ranaweera, Chatura

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