The boundaries of the Diana brand: consumers' evaluations of potential extensions

Research output: Contribution to journal › Article › peer-review

Keywords

@article{4060b53b85f54dc4aaa3f595cfb2b91d,

title = "The boundaries of the Diana brand: consumers' evaluations of potential extensions",

keywords = "Business and management studies",

author = "A. White and W. Lomax and S. Todd",

year = "2000",

month = feb,

language = "English",

volume = "7",

pages = "185--196",

journal = "Journal of Brand Management",

issn = "1350-231X",

publisher = "Palgrave Macmillan Ltd",

number = "3",

}