TY - JOUR
T1 - The cognitive economy
T2 - the probabilistic turn in psychology and human cognition
AU - Kusev, Petko
AU - van Schaik, Paul
PY - 2013/6
Y1 - 2013/6
N2 - According to the foundations of economic theory, agents have stable and coherent "global" preferences that guide their choices among alternatives. However, people are constrained by information-processing and memory limitations and hence have a propensity to avoid cognitive load. We propose that this in turn will encourage them to respond to "local" preferences and goals influenced by context and memory representations.
AB - According to the foundations of economic theory, agents have stable and coherent "global" preferences that guide their choices among alternatives. However, people are constrained by information-processing and memory limitations and hence have a propensity to avoid cognitive load. We propose that this in turn will encourage them to respond to "local" preferences and goals influenced by context and memory representations.
KW - Psychology
UR - http://www.ncbi.nlm.nih.gov/pubmed/23673040
U2 - 10.1017/S0140525X12003019
DO - 10.1017/S0140525X12003019
M3 - Article
C2 - 23673040
SN - 0065-3195
VL - 36
SP - 294
EP - 295
JO - Advances in Polymer Science
JF - Advances in Polymer Science
IS - 3
ER -