The consumer evaporates: insights from practice theory

Ruth Rettie

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - 2 Jun 2010
Externally publishedYes
EventThe six senses: the essentials of marketing : 39th European Marketing Academy (EMAC) Annual Conference - Copenhagen, Denmark
Duration: 1 Jun 20104 Jun 2010

Conference

ConferenceThe six senses: the essentials of marketing : 39th European Marketing Academy (EMAC) Annual Conference
Period1/06/104/06/10

Bibliographical note

Organising Body: European Marketing Academy

Keywords

  • Business and management studies

Cite this