The decay of positive and negative word of mouth after product experience

Robert East, Mark D. Uncles, Jenni Romaniuk, Chris Hand

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	350-355
Journal	Australasian Marketing Journal
Volume	22
Issue number	4
DOIs	https://doi.org/10.1016/j.ausmj.2014.10.001
Publication status	Published - Nov 2014

Keywords

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title = "The decay of positive and negative word of mouth after product experience",

keywords = "Business and management studies",

author = "Robert East and Uncles, \{Mark D.\} and Jenni Romaniuk and Chris Hand",

year = "2014",

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T1 - The decay of positive and negative word of mouth after product experience

AU - East, Robert

AU - Uncles, Mark D.

AU - Romaniuk, Jenni

AU - Hand, Chris

PY - 2014/11

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KW - Business and management studies

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JO - Australasian Marketing Journal

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