The description-experience gap in risky choice framing

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    Abstract

    We examined whether the classical framing effect observed with the Asian Disease problem could be reversed when people make decisions from experience. Ninety-five university students were randomly allocated to one of three conditions: Description, Sampling (where the participants were allowed to sample through the outcomes presented as a pack of cards) and Interactive (where the participants were invited to spread out all possible outcomes in a sample) and made three gain-framed choices and three loss-framed choices, with two filler tasks after the first three choices. The results revealed a significant interaction effect between framing and choice condition. In the Description choice condition, participants were more risk-seeking with loss-framed problems. This pattern was reversed in the Sampling choice condition where participants were more risk-seeking with gain frames. Finally, the Interactive choice condition resulted in a classic pattern of framing effect, whereby people were more risk averse in the domain of gains.
    Original languageEnglish
    Title of host publicationThis paper was published in Proceedings of the 38th Annual Conference of the Cognitive Science Society, 2016, pp.2627-2632. ISBN: 9780991196739
    Place of PublicationAustin, TX
    PublisherCognitive Science Society
    ISBN (Print)9780991196739
    Publication statusPublished - 2016

    Bibliographical note

    Note: This paper was published in Proceedings of the 38th Annual Conference of the Cognitive Science Society, 2016, pp.2627-2632. ISBN: 9780991196739

    Keywords

    • Business and management studies

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