| Original language | English |
|---|---|
| Publication status | Published - 10 Jul 2013 |
| Event | Academy of Marketing (AM) Conference 2013: Marketing Relevance - Cardiff, Wales Duration: 8 Jul 2013 → 11 Jul 2013 |
Conference
| Conference | Academy of Marketing (AM) Conference 2013: Marketing Relevance |
|---|---|
| Period | 8/07/13 → 11/07/13 |
Bibliographical note
Note: Best paper in the B2B track.Organising Body: Academy of Marketing
Keywords
- Business and management studies