@article{1b7aa2034e9b493895baf70913cbff94,
title = "The development and validation of a scale measuring consumer/customer-derived generic typology of positioning strategies",
keywords = "positioning strategies, scale development and validation, consumer/customer perceptions, generic, United Kingdom, Business and management studies",
author = "C. Blankson and S.P. Kalafatis",
year = "2004",
month = feb,
doi = "10.1362/026725704773041113",
language = "English",
volume = "20",
pages = "5--43",
journal = "Journal of Marketing Management",
issn = "0267-257X",
publisher = "Taylor and Francis Ltd.",
number = "1-2",
}