The development of a consumer/customer-derived generic typology of positioning strategies

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	35-53
Journal	Journal of Marketing Theory and Practice
Volume	9
Issue number	2
Publication status	Published - 2001

Keywords

@article{a46b6f17c1224d41bec7422e94db81df,

title = "The development of a consumer/customer-derived generic typology of positioning strategies",

keywords = "Business and management studies",

author = "Charles Blankson and Kalafatis, \{Stavros P.\}",

year = "2001",

language = "English",

volume = "9",

pages = "35--53",

journal = "Journal of Marketing Theory and Practice",

issn = "1069-6679",

publisher = "Taylor and Francis Ltd.",

number = "2",

}