The differential impact of brand equity on B2B co-branding

Stavros P. Kalafatis, Natalia Remizova, Debra Riley, Jaywant Singh

Research output: Contribution to journal › Article › peer-review

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Original language	English
Pages (from-to)	623-634
Journal	Journal of Cleaner Production
Volume	27
Issue number	8
DOIs	https://doi.org/10.1108/08858621211273565
Publication status	Published - 2012

Keywords

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title = "The differential impact of brand equity on B2B co-branding",

keywords = "Business and management studies",

author = "Kalafatis, \{Stavros P.\} and Natalia Remizova and Debra Riley and Jaywant Singh",

year = "2012",

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journal = "Journal of Cleaner Production",

issn = "0959-6526",

publisher = "Elsevier Ltd",

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}

TY - JOUR

T1 - The differential impact of brand equity on B2B co-branding

AU - Kalafatis, Stavros P.

AU - Remizova, Natalia

AU - Riley, Debra

AU - Singh, Jaywant

PY - 2012

Y1 - 2012

KW - Business and management studies

U2 - 10.1108/08858621211273565

DO - 10.1108/08858621211273565

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VL - 27

SP - 623

EP - 634

JO - Journal of Cleaner Production

JF - Journal of Cleaner Production

IS - 8

ER -