The Effect of Credibility of Host Site Upon Click Rate Through Sponsored Content

M. Colbert; A. Oliver; E. Oikonomou

doi:10.1007/978-3-319-07127-5_6

The Effect of Credibility of Host Site Upon Click Rate Through Sponsored Content

M. Colbert, A. Oliver, E. Oikonomou

Research output: Contribution to conference › Paper › peer-review

Original language	English
DOIs	https://doi.org/10.1007/978-3-319-07127-5_6
Publication status	Published - May 2014
Event	9th International Conference on Persuasive Technology - Padua, Italy Duration: 21 May 2014 → 23 May 2014

Conference

Conference	9th International Conference on Persuasive Technology
Period	21/05/14 → 23/05/14

Bibliographical note

Note: This work was supported by Google Research Award

Organising Body: Springer

Keywords

Computer science and informatics

Access to Document

10.1007/978-3-319-07127-5_6

http://dx.doi.org/10.1007/978-3-319-07127-5_6

Cite this

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title = "The Effect of Credibility of Host Site Upon Click Rate Through Sponsored Content",

keywords = "Computer science and informatics",

author = "M. Colbert and A. Oliver and E. Oikonomou",

note = "Note: This work was supported by Google Research Award Organising Body: Springer; 9th International Conference on Persuasive Technology ; Conference date: 21-05-2014 Through 23-05-2014",

year = "2014",

month = may,

doi = "10.1007/978-3-319-07127-5\_6",

language = "English",

}

TY - CONF

T1 - The Effect of Credibility of Host Site Upon Click Rate Through Sponsored Content

AU - Colbert, M.

AU - Oliver, A.

AU - Oikonomou, E.

N1 - Note: This work was supported by Google Research Award Organising Body: Springer

PY - 2014/5

Y1 - 2014/5

KW - Computer science and informatics

U2 - 10.1007/978-3-319-07127-5_6

DO - 10.1007/978-3-319-07127-5_6

M3 - Paper

T2 - 9th International Conference on Persuasive Technology

Y2 - 21 May 2014 through 23 May 2014

ER -