@article{a0c45496aa7a43d5ae5da1621b615ca8,
title = "The effect of discount coupons and gifts on mail survey response rates among high involvement respondents",
keywords = "monetary incentives, questionnaires, prenotification, behavior, speed, cost, form, Psychology",
author = "Kalafatis, \{S P\} and Madden, \{F J\}",
year = "1995",
month = apr,
language = "English",
volume = "37",
pages = "171--184",
journal = "Market Research Society. Journal of the Market Research Society",
issn = "0025-3618",
publisher = "Market Research Society",
number = "2",
}