The effect of television programme enjoyment and viewing duration on the attention levels of the viewer during the commercial break

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 2004
Event	33rd European Marketing Academy (EMAC) Annual Conference 2004: Worldwide Marketing - Murcia, Spain Duration: 18 May 2004 → 21 May 2004

Conference	33rd European Marketing Academy (EMAC) Annual Conference 2004: Worldwide Marketing
Period	18/05/04 → 21/05/04

Keywords

@conference{037f305fb3884b3ab4fb1c04881f4b8d,

title = "The effect of television programme enjoyment and viewing duration on the attention levels of the viewer during the commercial break",

keywords = "Business and management studies",

author = "Helen Robinson and J Ayling",

year = "2004",

language = "English",

note = "33rd European Marketing Academy (EMAC) Annual Conference 2004: Worldwide Marketing ; Conference date: 18-05-2004 Through 21-05-2004",

}

TY - CONF

T1 - The effect of television programme enjoyment and viewing duration on the attention levels of the viewer during the commercial break

AU - Robinson, Helen

AU - Ayling, J

PY - 2004

Y1 - 2004

KW - Business and management studies

M3 - Paper

T2 - 33rd European Marketing Academy (EMAC) Annual Conference 2004: Worldwide Marketing

Y2 - 18 May 2004 through 21 May 2004

ER -