The effects of source credibility and message variation on mail survey response behaviour

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	391-406
Journal	International Journal of Market Research
Volume	54
Issue number	3
DOIs	https://doi.org/10.2501/IJMR-54-3-391-406
Publication status	Published - 2012

Keywords

@article{adeb016e8cd347b591f773bd05c7989d,

title = "The effects of source credibility and message variation on mail survey response behaviour",

keywords = "Business and management studies",

author = "Kalafatis, \{Stavros P.\} and Debra Riley and Tsogas, \{Markos H.\} and Jimmy Clodine-Florent",

year = "2012",

doi = "10.2501/IJMR-54-3-391-406",

language = "English",

volume = "54",

pages = "391--406",

journal = "International Journal of Market Research",

issn = "1470-7853",

publisher = "Market Research Society",

number = "3",

}

TY - JOUR

T1 - The effects of source credibility and message variation on mail survey response behaviour

AU - Kalafatis, Stavros P.

AU - Riley, Debra

AU - Tsogas, Markos H.

AU - Clodine-Florent, Jimmy

PY - 2012

Y1 - 2012

KW - Business and management studies

U2 - 10.2501/IJMR-54-3-391-406

DO - 10.2501/IJMR-54-3-391-406

M3 - Article

SN - 1470-7853

VL - 54

SP - 391

EP - 406

JO - International Journal of Market Research

JF - International Journal of Market Research

IS - 3

ER -