The erosion of repeat-purchase loyalty

Robert East, Kathy Hammond

Research output: Contribution to journal › Article › peer-review

Keywords

@article{64f358bcd0cc499aaf3e056efd300368,

title = "The erosion of repeat-purchase loyalty",

keywords = "Business and management studies",

author = "Robert East and Kathy Hammond",

year = "1996",

month = mar,

doi = "10.1007/BF00434907",

language = "English",

volume = "7",

pages = "163--171",

journal = "Marketing Letters",

issn = "0923-0645",

publisher = "Springer New York",

number = "2",

}