The fourth hermeneutic in marketing theory

Adrian N. Carr; Michael Thomas; Watkins-Mathys Lorraine; Sid Lowe

doi:10.1177/1470593105052471

The fourth hermeneutic in marketing theory

Adrian N. Carr, Michael Thomas, Watkins-Mathys Lorraine, Sid Lowe

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	185-203
Journal	Marketing Theory
Volume	5
Issue number	2
DOIs	https://doi.org/10.1177/1470593105052471
Publication status	Published - Jun 2005
Externally published	Yes

Keywords

hermeneutics
incommensurability
marketing theory
morality
paradigmapping
relativism
wisdom
Business and management studies

Access to Document

10.1177/1470593105052471

http://dx.doi.org/doi:10.1177/1470593105052471

Cite this

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title = "The fourth hermeneutic in marketing theory",

keywords = "hermeneutics, incommensurability, marketing theory, morality, paradigmapping, relativism, wisdom, Business and management studies",

author = "Carr, \{Adrian N.\} and Michael Thomas and Watkins-Mathys Lorraine and Sid Lowe",

year = "2005",

month = jun,

doi = "10.1177/1470593105052471",

language = "English",

volume = "5",

pages = "185--203",

journal = "Marketing Theory",

issn = "1470-5931",

publisher = "SAGE Publications Ltd",

number = "2",

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TY - JOUR

T1 - The fourth hermeneutic in marketing theory

AU - Carr, Adrian N.

AU - Thomas, Michael

AU - Lorraine, Watkins-Mathys

AU - Lowe, Sid

PY - 2005/6

Y1 - 2005/6

KW - hermeneutics

KW - incommensurability

KW - marketing theory

KW - morality

KW - paradigmapping

KW - relativism

KW - wisdom

KW - Business and management studies

U2 - 10.1177/1470593105052471

DO - 10.1177/1470593105052471

M3 - Article

SN - 1470-5931

VL - 5

SP - 185

EP - 203

JO - Marketing Theory

JF - Marketing Theory

IS - 2

ER -